SEM - Search Engine Marketing, also known as Pay Per Click (PPC) is a great way to reach new customers. And while we run a lot of PPC campaigns for our clients, we rarely run Search Campaigns with Remarketing Lists for Search Ads (known as RLSA).
SEM - Search Engine Marketing, also known as Pay Per Click (PPC) is a great way to reach new customers. And while we run a lot of PPC campaigns for our clients, we rarely run Search Campaigns with Remarketing Lists for Search Ads (known as RLSA).
Regardless of what you have read, “Mobilegeddon”, Google’s new search algorithm, is not going to put millions of companies out of business this week.
As April 21th looms on the horizon, many companies are racing to make their websites mobile friendly in advance of Google's well publicized change to how websites will be ranked in their search results.
Google Adwords provides several different kinds of ads. With the internet ever changing and the way in which businesses reach their target audiences, we as marketers need to change the way we promote products and services. Google has started to push those different methods into their AdWords accounts.
What are Google Grants? The Google Grant program is when businesses who are considered "charities" can have the opportunity to receive AdWords money from Google for advertising. The direct definition from Google is as follows:
It seems to be that Google+ pages are becoming more important to businesses. Since the creation of Google+, the number of business pages has grown and there seems to be more businesses gravitating towards the new social hub. Some social media experts made comments early on that Google was "trying too hard to be like Facebook" and wanting to trump the social media giant with a new wave of socializing. Today, Google+ is a great way for people to find your business via Google Places AND another SEO result!
When it comes to reviews, sometimes they can make or break your business. The best way to prevent reviews from "breaking" your business is by responding to them properly. It is never ever a good idea to delete a review, no matter how bad it is. Always take the higher road and apologize for any inconvenience, ask for contact information, offer them something that will bring them back into your business and then personally take care of the problem. All of these review sites give you the option to respond to reviews. I highly recommend that you take the opportunity to interact with your travelers and reviewers. It could be the difference between a one time customer and a lifetime customer.
Since the creation of Google+ pages, companies are having to claim their location, company etc. These pages contain location information, phone numbers and emails for contact. Some companies are even finding that the information on the Google+ pages that they have not created themselves, have the wrong information on them.
