This is the first of a series of posts on claiming social media accounts, starting with Facebook.
This is the first of a series of posts on claiming social media accounts, starting with Facebook.
Information from GfK MRI’s Survey of the American Consumer continues to shed light on the behavior of the American consumer.
Facebook is a great way to target consumers with advertisements to grow your business. They offer an extensive targeting program based on demographics, interests and behaviors. But first you must know who you want to target.
Reviews have always been extremely important to business owners and consumers alike. For business owners, they are a reflection of their customer service, their passion and their product. In the eyes of the consumer, it is a tell tale of whether or not its worth spending money on.
Facebook is using the apps you have on your Android or iPhone and websites you view to show you relevant ads according to your preferences and interests. Creepy or genius? Have you noticed that when you view something on a website, contemplate the purchase and move from that site to another - and suddenly that purchase you almost made is in an ad on Facebook? This happens in the Google Display Network as well, but Facebook has taken on the same approach.
It seems like Facebook will be changing the way the right hand column ads look. The ads take up more real estate now and are much easier to read. Before, the image used for the right hand column ads was small and sometimes difficult to recognize.
Want to promote your website on Facebook? Facebook is now providing the option to promote your website, off your business page. There are small sections available on your business page to connect ads to your ads manager without having to log in and set them up. Much like the functionality of promoted posts, Facebook can promote your website from a simple click of a button and you can start to design your ad.
Is Facebook really trying to make our lives easier when it comes to creating and managing ad campaigns?
