Want to promote your website on Facebook? Facebook is now providing the option to promote your website, off your business page. There are small sections available on your business page to connect ads to your ads manager without having to log in and set them up. Much like the functionality of promoted posts, Facebook can promote your website from a simple click of a button and you can start to design your ad. 

Seems to be that Facebook is pushing for all personal Facebook accounts to be in the same layout as the Business Pages. The new Pages layout is due to switch over, for all pages, on March 28th. The new personal Facebook layout change? Well....

What is the big hype about Facebook paper? Facebook announced their launch of 'Facebook Paper' late last month; bringing you the newspaper in a Facebook format. It is one thing that the newsfeed has been redesigned several times throughout 2013...but Facebook Paper takes the newsfeed feature to a whole new level. This will change the way that marketers reach their followers and keep their attention. Could this be the direction that Facebook is going for their newest app - moving from their current, traditional layout?

1. Cover Photo

Instagram introduced direct messaging recently. How does it work? Instagram has added an extra icon to the top right corner of your news feed page. If you tap that icon, an inbox will drop down, revealing the messages you have received from friends. To send a photo or video to a specific person, click the camera button and attach the media you'd like the same way you would upload one to your own account. 

Have you ever wondered what makes people want to like a photo you posted on your Instagram account? Is it the content of the photo? Is it the colors? Maybe it is the quality of the photo versus just a random photo you had taken from your camera roll and posted? 

Have you seen the new changes to Facebook ads? The layout for ads has drastically changed and the process you take to make one is...different. 

Pinterest posted on their blog on October 9th that they are starting to test promoted pins with a few businesses. Pinterest's blog mentioned that promoted pins are in test mode and will look something like this:

Snapchat has gained a reputation that is not ideal for the marketing world. Mashable writer Todd Wasserman says it best, "Taco Bell was one of the few brands to adopt Snapchat, a platform that has a reputation for sexting." 

It can be difficult to get your followers to engage with your content on social media. Just because you are producing great content and your chest swells with pride when you read it, doesn't mean you've successfully caught your followers eyes and enticed them. When it comes to content, you want your followers to want to comment, "like", share or tell their friends without you telling them too. This can be done with not only exciting content but a different approach as well.