Reviews have always been extremely important to business owners and consumers alike. For business owners, they are a reflection of their customer service, their passion and their product. In the eyes of the consumer, it is a tell tale of whether or not its worth spending money on. 

When it comes to reviews, sometimes they can make or break your business. The best way to prevent reviews from "breaking" your business is by responding to them properly. It is never ever a good idea to delete a review, no matter how bad it is. Always take the higher road and apologize for any inconvenience, ask for contact information, offer them something that will bring them back into your business and then personally take care of the problem. All of these review sites give you the option to respond to reviews. I highly recommend that you take the opportunity to interact with your travelers and reviewers. It could be the difference between a one time customer and a lifetime customer. 

Community usually refers to a social unit larger than a small village that shares common values. This is exactly what social media platforms have created: a community. 

According to Wikipedia, Social Media is employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.”  Social media to most today, is defined by Facebook, Twitter, Pinterest, Instagram, blogs and YouTube. These platforms are very common today and have millions of people participating worldwide. Brands who use these outlets are trying to communicate with their potential and current customers. 

Recently Progressive Insurance has gone under fire of public scrutiny. Matt Fisher posted on his Tumblr account about his sister recently passing from a car crash she was involved in back in 2010. His sister, Katie, was killed by a driver who ran a red light.