Social Media is one of the largest, fastest growing mediums online, today. Sit back and think for a minute, is your brand present on the major social media platforms? Facebook, Twitter, Pinterest, YouTube, Instagram? If you have not ventured into these platforms yet - you need to. To maintain a strong presence online, your brand will need to establish a profile on each. Here are some tips for your brand to follow when revamping your presence online:

There are plenty of assumptions that people and marketers alike have made about Facebook when it comes to connecting with customers. Some of these assumptions could be hurting a brand's marketing effort on social media. Facebook and Twitter are now places where customers gather to obtain information, vent about their concerns or problems with a brand, converse with friends and acquitances, and the list goes on. These platforms are of enormous opportunity to marketers. A constant, running forum of information that brands can use to better their products, company and employees. If you have any of the following assumptions about marketing on Facebook, or are skeptical on how well Facebook can really help your brand - we are here to help you take a different line of thinking and better your brand communication with customers.

Everyday our Thrive Y team talks about how to use digital marketing on the web to grow membership. Today's conversation is about how to compete against the shopping plaza gyms and glamor workout facilities that are eroding membership with low price and trial offers. These facilities are popping up all over the competitive landscape daily.