Are you currently using Google Analytics? If so, then this article will help you determine which numbers you should be looking at. Analytics provides a great deal of information that can help you improve your site, social platforms and overall reach to your customers. Success can not always be measured by numbers, sales and visits but Analytics can get you as close to your definition of success as possible.
Google AdWords and Analytics can be incredibly beneficial tools when used properly. When creating a campaign in Google AdWords there are three options: Search & Display, Display Network Only and Search Network Only. Once a network is chosen there are a series of settings to go through such as setting a CPC (Cost per click) and a daily budget. Display ads can reach a considerable amount of people and a landing page can be attached for a prospect to click and land on.
Today we have a guest blogger, Derek Singleton from Software Advice, providing some tips on How To Improve Your Retargeting Campaign:
Have you ever been on Zappos looking at a pair of shoes, and mysteriously the next day you see an ad for the exact same pair on CNN. You think to yourself, “Hey - what a coincidence, I was just looking at those shoes on Zappos yesterday”. Then an hour later you see a banner ad for the exact same pair of shoes on Mens Health Magazine? It is no coincidence, you have been remarketed, the news advertising crazy via Google.