eMarketer.com is reporting that advertisers will spend more on mobile ads in 2015 than on desktop ads.
eMarketer.com is reporting that advertisers will spend more on mobile ads in 2015 than on desktop ads.
"People ask me all the time, "Does advertising work?" These are smart people, people who would never dream of asking an engineer, "Does engineering work?" or asking a doctor, "Does medicine work?" Josh Weltman - Seducing Strangers - How to Get People to Buy What You're Selling
Google Adwords provides several different kinds of ads. With the internet ever changing and the way in which businesses reach their target audiences, we as marketers need to change the way we promote products and services. Google has started to push those different methods into their AdWords accounts.
What are Google Grants? The Google Grant program is when businesses who are considered "charities" can have the opportunity to receive AdWords money from Google for advertising. The direct definition from Google is as follows:
It seems to be that Google+ pages are becoming more important to businesses. Since the creation of Google+, the number of business pages has grown and there seems to be more businesses gravitating towards the new social hub. Some social media experts made comments early on that Google was "trying too hard to be like Facebook" and wanting to trump the social media giant with a new wave of socializing. Today, Google+ is a great way for people to find your business via Google Places AND another SEO result!
Google AdWords and Analytics can be incredibly beneficial tools when used properly. When creating a campaign in Google AdWords there are three options: Search & Display, Display Network Only and Search Network Only. Once a network is chosen there are a series of settings to go through such as setting a CPC (Cost per click) and a daily budget. Display ads can reach a considerable amount of people and a landing page can be attached for a prospect to click and land on.