--- title: Google Grants - How Can They Help You? description: What are Google Grants? --- [![Thriveim](https://connect.accrisoft.com/hs-fs/file-3355966330-png/images/thriveim-logo.png?width=250&height=39&name=thriveim-logo.png)](http://www.thriveim.com/) ## Blog Email Sign Up # Google Grants - How Can They Help You? Posted by [Brittany Norton](https://connect.accrisoft.com/blog/author/brittany-norton) on Wed, Oct 23, 2013 @ 11:13 AM - [Tweet](https://twitter.com/share) What are [Google Grants](http://www.google.com/grants/index.html)? The Google Grant program is when businesses who are considered "charities" can have the opportunity to receive AdWords money from Google for advertising. The direct definition from [Google](https://connect.accrisoft.com/blog/bid/188981/www.google.com) is as follows: 1. To be eligible for the Google Ad Grants program, organizations must: - Hold current and valid charity status, as determined by your country; please see your country’s charity status definition below. - Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use. - Have a functioning website with substantial content 2. Please note that the following organizations are not eligible for Google Ad Grants: - Governmental entities and organizations - Hospitals and medical groups - Schools, childcare centres, academic institutions and universities (philanthropic arms of educational organisations are eligible).  ([See the full eligibility requirements on Google Grants](http://www.google.com/grants/eligibility.html)) When an applicant is approved for Google Grants, they become a Google Adword Grantee. What does this program offer the grantee? Here is a short list of what the program allows: - A maximum monthly spend of $10,000 in Google AdWords - A maximum CPC of $2.00 per keyword - Only running keyword-targeted campaigns - AdWords will only appear on Google.com - Text ads are the only ads allowed to be run (*[See more on Google Grants](http://www.google.com/grants/details.html))* Calls-to-action are not allowed in text ads. When writing the text ads, grantees need to be sure that all ads have the intent to inform rather than sell. Ads such as "Donate today!" are not allowed in the Google Grant program. Keywords must also be generic. For example, words such as "buy" or "shop" would not be keywords or phrases that are acceptable in the program.  Find out if your organization is [eligible for Google Grant](http://www.google.com/grants/eligibility.html) status.  Topics: [Thrive Internet Marketing](https://connect.accrisoft.com/blog/topic/thrive-internet-marketing), [Google](https://connect.accrisoft.com/blog/topic/google), [Google Grants](https://connect.accrisoft.com/blog/topic/google-grants), [Google campaigns](https://connect.accrisoft.com/blog/topic/google-campaigns) #### Comments ### Search Blog Search ### Follow Thrive ### Posts by Topic - [Thrive Internet Marketing (113)](https://connect.accrisoft.com/blog/topic/thrive-internet-marketing) - [Social Media (73)](https://connect.accrisoft.com/blog/topic/social-media) - [Facebook (72)](https://connect.accrisoft.com/blog/topic/facebook) - [content (39)](https://connect.accrisoft.com/blog/topic/content) - [YMCA website (35)](https://connect.accrisoft.com/blog/topic/ymca-website) - [YMCA (32)](https://connect.accrisoft.com/blog/topic/ymca) - [Facebook posts (31)](https://connect.accrisoft.com/blog/topic/facebook-posts) - [SEO (30)](https://connect.accrisoft.com/blog/topic/seo) - [Twitter (30)](https://connect.accrisoft.com/blog/topic/twitter) - [digital marketing (30)](https://connect.accrisoft.com/blog/topic/digital-marketing) - [YMCAs (29)](https://connect.accrisoft.com/blog/topic/ymcas) - [digital advertising (21)](https://connect.accrisoft.com/blog/topic/digital-advertising) - [Mobile Marketing (20)](https://connect.accrisoft.com/blog/topic/mobile-marketing) - [advertising (20)](https://connect.accrisoft.com/blog/topic/advertising) - [Online community (18)](https://connect.accrisoft.com/blog/topic/online-community) - [Google (15)](https://connect.accrisoft.com/blog/topic/google) - [Email Marketing (12)](https://connect.accrisoft.com/blog/topic/email-marketing) - [Facebook pages (12)](https://connect.accrisoft.com/blog/topic/facebook-pages) - [marketing (12)](https://connect.accrisoft.com/blog/topic/marketing) - [Instagram (10)](https://connect.accrisoft.com/blog/topic/instagram) - [mobile (10)](https://connect.accrisoft.com/blog/topic/mobile) - [Team Thrive (9)](https://connect.accrisoft.com/blog/topic/team-thrive) - [membership (9)](https://connect.accrisoft.com/blog/topic/membership) - [Pinterest (8)](https://connect.accrisoft.com/blog/topic/pinterest) - [reviews (8)](https://connect.accrisoft.com/blog/topic/reviews) - [Calls-To-Action (7)](https://connect.accrisoft.com/blog/topic/calls-to-action) - [Ragan.com (7)](https://connect.accrisoft.com/blog/topic/ragan-com) - [Customer Service (6)](https://connect.accrisoft.com/blog/topic/customer-service) - [Google campaigns (6)](https://connect.accrisoft.com/blog/topic/google-campaigns) - [Vine (6)](https://connect.accrisoft.com/blog/topic/vine) - [inbound marketing (6)](https://connect.accrisoft.com/blog/topic/inbound-marketing) - [Reputation management (5)](https://connect.accrisoft.com/blog/topic/reputation-management) - [crisis management (5)](https://connect.accrisoft.com/blog/topic/crisis-management) - [mobile traffic (5)](https://connect.accrisoft.com/blog/topic/mobile-traffic) - [photos (5)](https://connect.accrisoft.com/blog/topic/photos) - [Apps (4)](https://connect.accrisoft.com/blog/topic/apps) - [Building Social Media Communities (4)](https://connect.accrisoft.com/blog/topic/building-social-media-communities) - [Remarketing (4)](https://connect.accrisoft.com/blog/topic/remarketing) - [Timeline features (4)](https://connect.accrisoft.com/blog/topic/timeline-features) - [contests (4)](https://connect.accrisoft.com/blog/topic/contests) - [digital advetising (4)](https://connect.accrisoft.com/blog/topic/digital-advetising) - [email (4)](https://connect.accrisoft.com/blog/topic/email) - [landing pages (4)](https://connect.accrisoft.com/blog/topic/landing-pages) - [videos (4)](https://connect.accrisoft.com/blog/topic/videos) - [website (4)](https://connect.accrisoft.com/blog/topic/website) - [websites (4)](https://connect.accrisoft.com/blog/topic/websites) - [Inbound 2012 (3)](https://connect.accrisoft.com/blog/topic/inbound-2012) - [Lake County YMCA (3)](https://connect.accrisoft.com/blog/topic/lake-county-ymca) - [Marketing Automation (3)](https://connect.accrisoft.com/blog/topic/marketing-automation) - [SEM (3)](https://connect.accrisoft.com/blog/topic/sem) - [YMCA Membership (3)](https://connect.accrisoft.com/blog/topic/ymca-membership) - [blogs (3)](https://connect.accrisoft.com/blog/topic/blogs) - [display ads (3)](https://connect.accrisoft.com/blog/topic/display-ads) - [online searches (3)](https://connect.accrisoft.com/blog/topic/online-searches) - [whitepapers (3)](https://connect.accrisoft.com/blog/topic/whitepapers) - [ysites (3)](https://connect.accrisoft.com/blog/topic/ysites) - [ysocial (3)](https://connect.accrisoft.com/blog/topic/ysocial) - [Blacklisting (2)](https://connect.accrisoft.com/blog/topic/blacklisting) - [Can I combine two Facebook pages? (2)](https://connect.accrisoft.com/blog/topic/can-i-combine-two-facebook-pages) - [Client Value (2)](https://connect.accrisoft.com/blog/topic/client-value) - [Dan Mattina (2)](https://connect.accrisoft.com/blog/topic/dan-mattina) - [Emily Rippe (2)](https://connect.accrisoft.com/blog/topic/emily-rippe) - [Gary Vaynerchuk (2)](https://connect.accrisoft.com/blog/topic/gary-vaynerchuk) - [Jordan Barhorst (2)](https://connect.accrisoft.com/blog/topic/jordan-barhorst) - [Law of Familiarity (2)](https://connect.accrisoft.com/blog/topic/law-of-familiarity) - [New Members (2)](https://connect.accrisoft.com/blog/topic/new-members) - [New Website Launch (2)](https://connect.accrisoft.com/blog/topic/new-website-launch) - [Sales Leads (2)](https://connect.accrisoft.com/blog/topic/sales-leads) - [Twitter backgrounds (2)](https://connect.accrisoft.com/blog/topic/twitter-backgrounds) - [YMCA branded colors (2)](https://connect.accrisoft.com/blog/topic/ymca-branded-colors) - [audience focus (2)](https://connect.accrisoft.com/blog/topic/audience-focus) - [bounce rate (2)](https://connect.accrisoft.com/blog/topic/bounce-rate) - [header photos (2)](https://connect.accrisoft.com/blog/topic/header-photos) - [how to claim a Google+ page (2)](https://connect.accrisoft.com/blog/topic/how-to-claim-a-google-page) - [how to merge Facebook pages (2)](https://connect.accrisoft.com/blog/topic/how-to-merge-facebook-pages) - [innovation (2)](https://connect.accrisoft.com/blog/topic/innovation) - [lifetime value (2)](https://connect.accrisoft.com/blog/topic/lifetime-value) - [new Facebook features (2)](https://connect.accrisoft.com/blog/topic/new-facebook-features) - [open rates (2)](https://connect.accrisoft.com/blog/topic/open-rates) - [problem solving (2)](https://connect.accrisoft.com/blog/topic/problem-solving) - [promoted posts (2)](https://connect.accrisoft.com/blog/topic/promoted-posts) - [responsive design (2)](https://connect.accrisoft.com/blog/topic/responsive-design) - [responsive sites (2)](https://connect.accrisoft.com/blog/topic/responsive-sites) - [scams (2)](https://connect.accrisoft.com/blog/topic/scams) - [security (2)](https://connect.accrisoft.com/blog/topic/security) - ['want' button (1)](https://connect.accrisoft.com/blog/topic/want-button) - [8 Must-Have features (1)](https://connect.accrisoft.com/blog/topic/8-must-have-features) - [Andy Baltes (1)](https://connect.accrisoft.com/blog/topic/andy-baltes) - [Bounce Management (1)](https://connect.accrisoft.com/blog/topic/bounce-management) - [Brittany Norton (1)](https://connect.accrisoft.com/blog/topic/brittany-norton) - [CitySearch (1)](https://connect.accrisoft.com/blog/topic/citysearch) - [Competition (1)](https://connect.accrisoft.com/blog/topic/competition) - [Cover images (1)](https://connect.accrisoft.com/blog/topic/cover-images) - [Donations (1)](https://connect.accrisoft.com/blog/topic/donations) - [Facebook Paper (1)](https://connect.accrisoft.com/blog/topic/facebook-paper) - [Fund Raising (1)](https://connect.accrisoft.com/blog/topic/fund-raising) - [Fusework Studios (1)](https://connect.accrisoft.com/blog/topic/fusework-studios) - [GDPR (1)](https://connect.accrisoft.com/blog/topic/gdpr) - [Garfield YMCA (1)](https://connect.accrisoft.com/blog/topic/garfield-ymca) - [Goodwill Industries (1)](https://connect.accrisoft.com/blog/topic/goodwill-industries) - [Google Analytics (1)](https://connect.accrisoft.com/blog/topic/google-analytics) - [Google Grants (1)](https://connect.accrisoft.com/blog/topic/google-grants) - [Google SERP (1)](https://connect.accrisoft.com/blog/topic/google-serp) - [Gwen Betts (1)](https://connect.accrisoft.com/blog/topic/gwen-betts) - [Gwen Betts Mitchell (1)](https://connect.accrisoft.com/blog/topic/gwen-betts-mitchell) - [Habitat For Humanity (1)](https://connect.accrisoft.com/blog/topic/habitat-for-humanity) - [Hootlet (1)](https://connect.accrisoft.com/blog/topic/hootlet) - [Hootsuite (1)](https://connect.accrisoft.com/blog/topic/hootsuite) - [Ian Hartten (1)](https://connect.accrisoft.com/blog/topic/ian-hartten) - [Inbound 13 (1)](https://connect.accrisoft.com/blog/topic/inbound-13) - [Income Based Membership Rates (1)](https://connect.accrisoft.com/blog/topic/income-based-membership-rates) - [John Eikost (1)](https://connect.accrisoft.com/blog/topic/john-eikost) - [LinkedIn (1)](https://connect.accrisoft.com/blog/topic/linkedin) - [Management (1)](https://connect.accrisoft.com/blog/topic/management) - [Mandrill (1)](https://connect.accrisoft.com/blog/topic/mandrill) - [Matt Taylor (1)](https://connect.accrisoft.com/blog/topic/matt-taylor) - [Michael Sebastian (1)](https://connect.accrisoft.com/blog/topic/michael-sebastian) - [ONline Reputation (1)](https://connect.accrisoft.com/blog/topic/online-reputation) - [Online Menu (1)](https://connect.accrisoft.com/blog/topic/online-menu) - [PPC (1)](https://connect.accrisoft.com/blog/topic/ppc) - [Paper App (1)](https://connect.accrisoft.com/blog/topic/paper-app) - [Progressive Insurance (1)](https://connect.accrisoft.com/blog/topic/progressive-insurance) - [Q&A (1)](https://connect.accrisoft.com/blog/topic/qa) - [QR codes (1)](https://connect.accrisoft.com/blog/topic/qr-codes) - [RFP (1)](https://connect.accrisoft.com/blog/topic/rfp) - [Retargeting (1)](https://connect.accrisoft.com/blog/topic/retargeting) - [Revenue (1)](https://connect.accrisoft.com/blog/topic/revenue) - [Snapchat (1)](https://connect.accrisoft.com/blog/topic/snapchat) - [Spam (1)](https://connect.accrisoft.com/blog/topic/spam) - [Spam Trap (1)](https://connect.accrisoft.com/blog/topic/spam-trap) - [Staff (1)](https://connect.accrisoft.com/blog/topic/staff) - [Statigram (1)](https://connect.accrisoft.com/blog/topic/statigram) - [Thank you (1)](https://connect.accrisoft.com/blog/topic/thank-you) - [The YMCA and JCC of Greater Toledo (1)](https://connect.accrisoft.com/blog/topic/the-ymca-and-jcc-of-greater-toledo) - [Thrive (1)](https://connect.accrisoft.com/blog/topic/thrive) - [Toledo.com (1)](https://connect.accrisoft.com/blog/topic/toledo-com) - [Trip Advisor (1)](https://connect.accrisoft.com/blog/topic/trip-advisor) - [Twitter ads (1)](https://connect.accrisoft.com/blog/topic/twitter-ads) - [UrbanSpoon (1)](https://connect.accrisoft.com/blog/topic/urbanspoon) - [WebSite proposal (1)](https://connect.accrisoft.com/blog/topic/website-proposal) - [Yahoo! Local (1)](https://connect.accrisoft.com/blog/topic/yahoo-local) - [Yelp (1)](https://connect.accrisoft.com/blog/topic/yelp) - [big brands (1)](https://connect.accrisoft.com/blog/topic/big-brands) - [consumer behavior (1)](https://connect.accrisoft.com/blog/topic/consumer-behavior) - [critical thinking (1)](https://connect.accrisoft.com/blog/topic/critical-thinking) - [frequency (1)](https://connect.accrisoft.com/blog/topic/frequency) - [hashtags (1)](https://connect.accrisoft.com/blog/topic/hashtags) - [how can social media help my YMCA (1)](https://connect.accrisoft.com/blog/topic/how-can-social-media-help-my-ymca) - [keyword search (1)](https://connect.accrisoft.com/blog/topic/keyword-search) - [membership campaigns (1)](https://connect.accrisoft.com/blog/topic/membership-campaigns) - [negative comments (1)](https://connect.accrisoft.com/blog/topic/negative-comments) - [newsfeeds (1)](https://connect.accrisoft.com/blog/topic/newsfeeds) - [pins (1)](https://connect.accrisoft.com/blog/topic/pins) - [pizza rolls (1)](https://connect.accrisoft.com/blog/topic/pizza-rolls) - [promoted pins (1)](https://connect.accrisoft.com/blog/topic/promoted-pins) - [remarkable speakers (1)](https://connect.accrisoft.com/blog/topic/remarkable-speakers) - [summer (1)](https://connect.accrisoft.com/blog/topic/summer) - [tab app (1)](https://connect.accrisoft.com/blog/topic/tab-app) - [technology (1)](https://connect.accrisoft.com/blog/topic/technology) - [trending (1)](https://connect.accrisoft.com/blog/topic/trending) - [tv advertising (1)](https://connect.accrisoft.com/blog/topic/tv-advertising) - [unconventional thinking (1)](https://connect.accrisoft.com/blog/topic/unconventional-thinking) [See All](https://connect.accrisoft.com/blog/bid/188981/Google-Grants-How-Can-They-Help-You#) #### Web Services [Web Design & Development](http://www.thriveim.com/services/web-design-development/) [Digital Marketing](http://www.thriveim.com/services/digital-marketing/) [eCommerce Software](http://www.thriveim.com/services/e-commerce-websites-via-shopsite/) [YMCA ySites](http://www.thriveim.com/ysites/ythrive/) #### ySites [Email Marketing](http://www.thriveim.com/services/email-marketing/) [Social Media Management](http://www.thriveim.com/services/facebook-advertising-packages/) [Google Marketing](http://www.thriveim.com/services/google-marketing-packages/) [Mobile Texting](http://www.thriveim.com/services/text-message-marketing/) #### Quick Links [Portfolio](http://www.thriveim.com/index.php?src=directory&view=Portfolio_Flourish) [Our Services](http://www.thriveim.com/services-landing/our-services/) [Blog](https://connect.thriveim.com/blog) [Our Team](http://www.thriveim.com/index.php?src=directory&view=Staff) #### Get In Touch [Contact Us](http://www.thriveim.com/forms/contact-us-general-contact/) [Request A Quote](http://www.thriveim.com/contact-us/request-a-quote/) [Customer Support](http://www.thriveim.com/forms/contact-us-support/) [Careers](http://www.thriveim.com/forms/contact-us-employment/) --- #### Thrive Internet Marketing 3250 Levis Commons Blvd. Perrysburg, OH 43551 #### Phone (419) 776-7000 #### Contact [Contact Us](http://www.thriveim.com/forms/contact-us-general-contact/) --- © 2015 Thrive Internet Marketing, All Rights Reserved.