"People ask me all the time, "Does advertising work?" These are smart people, people who would never dream of asking an engineer, "Does engineering work?" or asking a doctor, "Does medicine work?" Josh Weltman - Seducing Strangers - How to Get People to Buy What You're Selling
Facebook is a great way to target consumers with advertisements to grow your business. They offer an extensive targeting program based on demographics, interests and behaviors. But first you must know who you want to target.
Today we have a guest blogger, Derek Singleton from Software Advice, providing some tips on How To Improve Your Retargeting Campaign: