We've seen so many well known companies fall short when it comes to handling a crisis. In order to maintain a calm sense of control in a crisis - there has to be a plan set in place. Every company, big or small, needs to have a plan if something goes wrong publicly. A Crisis Management Plan will become your manual to handling any issue - large or small. Here is a starting point: Survive the Unthinkable Through Crisis Planning.

It is difficult to wrestle the writing animal we all love and hate, when trying to write an intriguing piece of work. How do you keep your readers engaged in your material? Do they even care about what you had on your mind that day? Well - make them. When writing your blog posts, articles or even whitepaper materials, lead your sentences with curiosity peaking words and phrases. 

Several members of our team here at Thrive attended Hubspot's Inbound 2012 conference in Boston at the end of August. After attending one session in particular, it occured to us - we have great content but if it doesn't work in one format then we need to change it. Maggie Georgieva held a session all about whitepapers, ebooks and how to repurpose "old" content to make it fresh and new. She said content that has already been published can be used again when you redesign the way in which it is delivered. For instance, if you have written a whitepaper and created a landing page form but saw little interaction - you can tweek the content to hit a new audience.