---
title: Blog | Google (2)
description: Google |  (2)
---

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## [Are you tracking the right metrics in Google Analytics?](https://connect.accrisoft.com/blog/bid/173772/Are-you-tracking-the-right-metrics-in-Google-Analytics)

 Posted by: [Brittany Norton](https://connect.accrisoft.com/blog/author/brittany-norton) - 11/26/2015

Are you currently using Google Analytics? If so, then this article will help you determine which numbers you should be looking at. Analytics provides a great deal of information that can help you improve your site, social platforms and overall reach to your customers. Success can not always be measured by numbers, sales and visits but Analytics can get you as close to your definition of success as possible. 

[Read More »](https://connect.accrisoft.com/blog/bid/173772/Are-you-tracking-the-right-metrics-in-Google-Analytics)

 2 Comments - [ Read / Write Comments](https://connect.accrisoft.com/blog/bid/173772/Are-you-tracking-the-right-metrics-in-Google-Analytics#comments-listing)

[![](https://connect.accrisoft.com/hs-fs/file-19607991-jpg/images/martini_glasses_-_google_search.jpg) ](https://connect.accrisoft.com/blog/bid/171227/How-to-Properly-Execute-a-Google-Campaign)

## [How to Properly Execute a Google Campaign](https://connect.accrisoft.com/blog/bid/171227/How-to-Properly-Execute-a-Google-Campaign)

 Posted by: [Ian Hartten](https://connect.accrisoft.com/blog/author/ian-hartten) - 11/26/2015

[Google AdWords](http://www.google.com/ads/adwords2/#tab0=0) and [Analytics](http://www.google.com/analytics/learn/index.html) can be incredibly beneficial tools when used properly. When creating a campaign in Google AdWords there are three options: Search & Display, Display Network Only and Search Network Only. Once a network is chosen there are a series of settings to go through such as setting a CPC (Cost per click) and a daily budget. Display ads can reach a considerable amount of people and a landing page can be attached for a prospect to click and land on. 

[Read More »](https://connect.accrisoft.com/blog/bid/171227/How-to-Properly-Execute-a-Google-Campaign)

 4 Comments - [ Read / Write Comments](https://connect.accrisoft.com/blog/bid/171227/How-to-Properly-Execute-a-Google-Campaign#comments-listing)

[![](https://connect.accrisoft.com/hs-fs/file-19513821-png/images/number_of_daily_sessions_on_smartphone.png) ](https://connect.accrisoft.com/blog/bid/171157/Growth-of-Mobile-Traffic-in-2013)

## [Growth of Mobile Traffic in 2013](https://connect.accrisoft.com/blog/bid/171157/Growth-of-Mobile-Traffic-in-2013)

 Posted by: [Ian Hartten](https://connect.accrisoft.com/blog/author/ian-hartten) - 11/26/2015

People are constantly on the go - which is where mobile becomes a main focus. More and more searches are done on mobile devices because of the fact that people are constantly moving. Overall mobile traffic increased by 139% in 2012. The average mobile search grew from 11% in 2011 to 18% in 2012.

[Read More »](https://connect.accrisoft.com/blog/bid/171157/Growth-of-Mobile-Traffic-in-2013)

 4 Comments - [ Read / Write Comments](https://connect.accrisoft.com/blog/bid/171157/Growth-of-Mobile-Traffic-in-2013#comments-listing)

## [Top Keyword Searches Prospective YMCA Members Are Looking For](https://connect.accrisoft.com/blog/bid/168955/Top-Keyword-Searches-Prospective-YMCA-Members-Are-Looking-For)

 Posted by: [Ian Hartten](https://connect.accrisoft.com/blog/author/ian-hartten) - 11/26/2015

Here is a quick post about keyword searches and how beneficial they will be for your website. Keyword searches allow easier access to your site by prospective members.

[Read More »](https://connect.accrisoft.com/blog/bid/168955/Top-Keyword-Searches-Prospective-YMCA-Members-Are-Looking-For)

 2 Comments - [ Read / Write Comments](https://connect.accrisoft.com/blog/bid/168955/Top-Keyword-Searches-Prospective-YMCA-Members-Are-Looking-For#comments-listing)

[![](https://lh4.googleusercontent.com/wO0HMCWJsnhPzEVGLSPP3B-t4-dL_zkjPj45M47nVxBaFEbn5_FqAQUPZV94ddLkyrMyUaz1cJhKuI0Ur6UCJIz6Q-fG5t6OXuFnR5-xMhX27HPnRd8) ](https://connect.accrisoft.com/blog/bid/164346/What-Is-Remarketing)

## [What Is Remarketing?](https://connect.accrisoft.com/blog/bid/164346/What-Is-Remarketing)

 Posted by: [Ian Hartten](https://connect.accrisoft.com/blog/author/ian-hartten) - 11/26/2015

Have you ever been on Zappos looking at a pair of shoes, and mysteriously the next day you see an ad for the exact same pair on CNN. You think to yourself, “Hey - what a coincidence, I was just looking at those shoes on Zappos yesterday”. Then an hour later you see a banner ad for the exact same pair of shoes on Mens Health Magazine? It is no coincidence, you have been remarketed, the news advertising crazy via Google.

[Read More »](https://connect.accrisoft.com/blog/bid/164346/What-Is-Remarketing)

 4 Comments - [ Read / Write Comments](https://connect.accrisoft.com/blog/bid/164346/What-Is-Remarketing#comments-listing)

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