Are you currently using Google Analytics? If so, then this article will help you determine which numbers you should be looking at. Analytics provides a great deal of information that can help you improve your site, social platforms and overall reach to your customers. Success can not always be measured by numbers, sales and visits but Analytics can get you as close to your definition of success as possible. 

Google AdWords and Analytics can be incredibly beneficial tools when used properly. When creating a campaign in Google AdWords there are three options: Search & Display, Display Network Only and Search Network Only. Once a network is chosen there are a series of settings to go through such as setting a CPC (Cost per click) and a daily budget. Display ads can reach a considerable amount of people and a landing page can be attached for a prospect to click and land on. 

People are constantly on the go - which is where mobile becomes a main focus. More and more searches are done on mobile devices because of the fact that people are constantly moving. Overall mobile traffic increased by 139% in 2012. The average mobile search grew from 11% in 2011 to 18% in 2012.

Here is a quick post about keyword searches and how beneficial they will be for your website. Keyword searches allow easier access to your site by prospective members.