Did you know there are different types of Facebook fans? The same message can't always be targeted correctly to all the fans or members of your audience like you want it to. 

Yesterday I posted about the 2013 Facebook Changes That You Should Know About. Today I bring you the entire list of Facebook Changes that you as a user and business should know in order to better your Facebook presence. 

Facebook has been busy this year with all the changes they have made to the News Feed, timelines, personal profiles, business and interest pages, Graph Search and verified profiles. Despite Facebook wanting to keep us constantly on our toes….a learning curve comes with each change. Learn all the changes that have happened in 2013 and how they affect you and your Facebook presence.

How are you using them? Do you like that Facebook has included hashtags? For a long time, some Facebook users have avoided including hashtags on Facebook because they did not want to combine the features of Twitter and Facebook - they were used separately on each platform and were not integrated - so what was the point? Facebook has now taken on hashtags, so all the rebels who used hashtags before are now able to do so and they can be searchable. 

Since the recent launch of Facebook's newest feature, the Graph Search, Facebook hashtags have taken on a life of their own. Graph Search brings you results based on the social graphs of your Facebook friends and followers. What does this mean? When searching, you will see the search results relating to your friends and businesses you are closely associated with. 

With all Facebook's changes to the timeline, people's profiles, cover photos, ads and pages - there is so much to learn once those changes take effect. Facebook pages have the ability to reach hundreds or thousands of people, depending on how well you promote the page and publish content that people will want to know. There are several ways to create a promoted post - either from the Facebook page itself or from the ads dashboard.  

When you are creating a page that will be shared on Facebook you need to use the Facebook Open Graph standards html meta tags and "hint" your page with images that Facebook will know to use on a wall post. Here is an example of a post without good html references to show the correct image when your new content get viral attention. 

We recently had a YMCA ask about how many Facebook pages they should have if they have more than one branch. We have a simple answer to this question. 

As part of a 'How To' series - we will show you how to enhance your social media strategy, build your online community and engage them! 

Our junior developer Jordan Barhorst, is currently a senior at BGSU studying Visual Communications Technology. When he isn't stealing all the "stress ball squishys" from our office, Jordan can be found designing and updating websites. In his spare time, Jordan writes for Blog Red Machine and keeps himself up to date on everything Google. Jordan loves the Cincinnati Reds and Android devices. Jordan's enthusiasm for design and interest in music and the community make him a perfect fit for our team.

A recent BGSU graduate, Brittany studied Public Relations and Marketing. She has a knack for being picky with words and an eye for misspellings. If you see Brittany's desk, you will notice a variety of items such as a dying bamboo plant, a massive pile of balloons, a stress ball squishy she scored from the Target $1 bins and a tin of Peppermint Mocha Tea. She shares the "Cave office" with Dan and Andy. Brittany is the Digital Marketing Specialist and all things Google here at Thrive.