Welp, Facebook - you've done it yet again. Seems to be a reoccuring thought around here. Facebook has changed the layouts of business pages. Layouts will change for everyone's pages on March 28th. You, as a page admin, can choose to use the layout just for your own viewing or change it over for all your fans to see; once Facebook converts your page over of course.
What is the big hype about Facebook paper? Facebook announced their launch of 'Facebook Paper' late last month; bringing you the newspaper in a Facebook format. It is one thing that the newsfeed has been redesigned several times throughout 2013...but Facebook Paper takes the newsfeed feature to a whole new level. This will change the way that marketers reach their followers and keep their attention. Could this be the direction that Facebook is going for their newest app - moving from their current, traditional layout?
Where is the best place to start for your next YMCA membership campaign? Twitter and Facebook. Use your social media platforms to your advantage. Not only should you push your campaign on your Facebook and Twitter pages (tweeting and posting about the offer, new classes available, child care programs etc.) but you should try setting aside a small budget to use towards ads on both Facebook and Twitter.
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Instagram introduced direct messaging recently. How does it work? Instagram has added an extra icon to the top right corner of your news feed page. If you tap that icon, an inbox will drop down, revealing the messages you have received from friends. To send a photo or video to a specific person, click the camera button and attach the media you'd like the same way you would upload one to your own account.
Keeping a constant stream of enegagement on your Facebook page can be a painful process and very frustrating. Don't just post content in hopes that someone will comment or start a dialog for you. Don't be the boring brand with the boring Facebook pages. Here are 10 things you could be doing to encourage more interaction on your page while still informing your customers.
Have you ever wondered what makes people want to like a photo you posted on your Instagram account? Is it the content of the photo? Is it the colors? Maybe it is the quality of the photo versus just a random photo you had taken from your camera roll and posted?
Have you seen the new changes to Facebook ads? The layout for ads has drastically changed and the process you take to make one is...different.
