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"How To" with Facebook for Business

Posted by: Ian Hartten - 11/26/2015
Facebook can be a very confusing world if you do not know how to use it correctly. Since the creation of Facebook, there have been many different ways to use it. Many people join the network so they can stay in touch with old friends, family members and even connect with people they just met. Now the network is popular for business use as well. If your business is not on Facebook then it should be.
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It's Time to Show Off Your YMCA Staff!

Posted by: Ian Hartten - 11/26/2015

Everyday our Thrive Y team talks about how to use digital marketing on the web to grow membership. Today's conversation is about how to compete against the shopping plaza gyms and glamor workout facilities that are eroding membership with low price and trial offers. These facilities are popping up all over the competitive landscape daily.

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Building Social Media Communities

Posted by: Ian Hartten - 11/26/2015
Prospects are like fish - they move towards the best deals or highest rated company for a product or service they need. Fish, on the other hand, move towards the best looking food and shiny things - the hook. With this idea in mind, treat your prospects like customers not fish. Don’t dangle “shiny things” in front of them and then pull it away. Give them a deal they can’t resist and hopefully they will bite. Once they trust you they will continue to come back. Once they come back, you’ve baited your hook. All of this can be done on a well maintained social media community.
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