March 12, 2010 changes the course of history for Thrive Internet Marketing. But it took us a few years to notice.
March 12, 2010 changes the course of history for Thrive Internet Marketing. But it took us a few years to notice.
Why should you read this? The average lifetime value from a single YMCA member is $4,770. Adding ten new members per month for one year means $572,400 in new revenue.
I am still amazed at how many business owners are stumped when I ask them, "what is the lifetime value of your average client?" It seems like a basic management metric that everyone would know off the top of their head.
They may know the average monthly rate members pay, but thinking about the lifetime value of a client seems foreign to many. It shouldn't be. I promise your competitors are thinking about lifetime value. For many it is the driving force for fighting to convert your clients into their clients.
"The giant sucking sound you hear is competitors siphoning off your YMCA members."
Poor sales are not always a marketing or advertising problem. Sometimes the secret to increasing sales is to use a secret shopper to see if your operation is running as smoothly as you really think it is..
Like many companies, Thrive writes a blog. We work with a number of YMCAs around the country, building ySites and providing digital marketing services. Our blog contains articles on how YMCAs (actually anyone) can operate in the digital universe and increase revenue by targeting the right consumers.
Much of our work at Thrive comes from building websites and ySites are a large part of our business.
