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Social Media As The New Media News Source?

Posted by: Brittany Norton - 11/26/2015

Has social media become the new media news source? Think about it. We see and look through thousands upon hundreds of thousands of statuses and tweets a day (depending on how

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Social Media Changing the Face of Marketing

Posted by: Brittany Norton - 11/26/2015

Traditional marketing just doesn't cut it anymore. Today's media is filled with Facebook, Twitter, Vine, Instagram, YouTube and the list goes on. Social media has become a playing field for witty comments, strategic ways to pull in customers without really "reeling them in" with salesy statuses, and promos etc. 

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Hashtags Now On Facebook

Posted by: Brittany Norton - 11/26/2015

How are you using them? Do you like that Facebook has included hashtags? For a long time, some Facebook users have avoided including hashtags on Facebook because they did not want to combine the features of Twitter and Facebook - they were used separately on each platform and were not integrated - so what was the point? Facebook has now taken on hashtags, so all the rebels who used hashtags before are now able to do so and they can be searchable. 

Since the recent launch of Facebook's newest feature, the Graph Search, Facebook hashtags have taken on a life of their own. Graph Search brings you results based on the social graphs of your Facebook friends and followers. What does this mean? When searching, you will see the search results relating to your friends and businesses you are closely associated with. 

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Instagram vs. Vine - War Of The Video App?

Posted by: Brittany Norton - 11/26/2015

Since Instagram has announced their release of the video feature - what does this mean for Twitter's app, Vine? Some people have even tweeted about the "dying" app now that Instagram has announced their newest addition. 

In good social fashion, Instagram released their latest feature to their already booming social platform. Like any great social media response - people jumped right on the video bandwagon. People immediately started posting on Twitter about their intentions to use the new video feature and that they will no longer be using their Vine app. Too soon? Maybe people have said the same thing about previous social platforms that may or may not have done well - but are still in use today. 

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What is a Spam Trap?

Posted by: Gwen Betts - 11/26/2015

There are many pieces of the puzzle when managing an email subscriber list. Keeping the list squeaky clean is the best piece of advice any developer will give you, but we won’t drill down the specifics now. We often help clients maintain their lists, and we’ve even gone through pruning and cleaning a time or two. We’ve hit many walls and answered many questions, but one of the most frequent questions we’ve received is, “What is a Spam Trap email address?”

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What are the best apps for content marketers?

Posted by: Brittany Norton - 11/26/2015

Have you ever had an idea come to you while you're out and about, but you have nowhere to write it down and you think somehow you will remember it in a few hours once you have paper and a pen? If you have a smartphone or tablet that you carry with you at all times, we might have a few options that will help you remember those ideas.

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Crisis Management Plans: Do You Have One?

Posted by: Brittany Norton - 11/26/2015

We've seen so many well known companies fall short when it comes to handling a crisis. In order to maintain a calm sense of control in a crisis - there has to be a plan set in place. Every company, big or small, needs to have a plan if something goes wrong publicly. A Crisis Management Plan will become your manual to handling any issue - large or small. Here is a starting point: Survive the Unthinkable Through Crisis Planning.

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How To Implement A Great Call To Action

Posted by: Ian Hartten - 11/26/2015

Guest post from our Junior Developer: Jordan Barhorst 

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Are You At Risk Of Being Hacked?

Posted by: Brittany Norton - 11/26/2015

Everyone is at risk of being hacked. There is no fool-proof way to prevent your accounts from being accessed by individuals who should not have your information. The best way to protect your account is to create a strategy and always be aware of the information that is sent out from those accounts. When it comes to social media - word spreads fast. If you are hacked, it is almost guaranteed that everyone will know about it, see the information that is posted and possibly respond to it before you can even halt the posting. This is an unfortunate occurrence but don't fret - you can fix this. As long as you move quickly and have a crisis management plan in place. 

What is a crisis management plan? Every large organization or business should have one. [Check out our blog on crisis management plans and how to start one.]

First, establish a password that is not easily "guessed". Rather than using a common word or name, use a phrase. Maybe add in a number of punctuation to make it more unique. You could have several different types of hackers; what many would call 'professional hackers', disgruntled ex-employees or activist groups who may disagree with what you stand for and take action. Make sure you are prepared for any form of hacking. 

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Visual Campaigns - Are You Using Them?

Posted by: Brittany Norton - 11/26/2015

When it comes to social media and contests - they BLOW UP. What do I mean by this? Log on to Facebook and search around for a little while. You are bound to find a few contests on some of your favorite brands' pages. The best way to get the news out about a contest online is to use social media. Facebook and Twitter are the main platforms to find contests on. With Twitter you can use a hashtag to track the submissions and Facebook you can use a specific page. 

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