Information from GfK MRI’s Survey of the American Consumer continues to shed light on the behavior of the American consumer.
"The very best marketing comes from observing consumer behavior and insert your message into their behavior."
In a previous article I talked about how frequency is more important than reach. The Law of Familiarity tells us that it is important to make your brand familiar to the consumer. The more familiar the brand is, the more likely the consumer will do business with you.
Facebook is a great way to target consumers with advertisements to grow your business. They offer an extensive targeting program based on demographics, interests and behaviors. But first you must know who you want to target.
We were recently asked by a health care provider to research ideas for generating increased exposure online for their services. In this case the client deals with the treatment of addictions.
With the ongoing changes to Facebook, (Facebook Throttles Back Organic Reach...) I had a flashback to "The Malling of America". In 1985 Charles Kuralt was quoted as saying "Twenty-five years ago, they weren’t here. Today they’re everywhere. What used to be farms or woods or country crossroads have become malls."
Email marketing will remain a significant portion of our digital marketing plans for the foreseeable future. The reason – it works and is readily accepted by many consumers.
