"The giant sucking sound you hear is competitors siphoning off your YMCA members."
"The giant sucking sound you hear is competitors siphoning off your YMCA members."
Good news. Your business (indeed all businesses) only has three types of customers.
Poor sales are not always a marketing or advertising problem. Sometimes the secret to increasing sales is to use a secret shopper to see if your operation is running as smoothly as you really think it is..
Earlier we learned that The Law of Familiarity means that people have to be familiar with your business (brand) before they are inclined to do business with you.
We also learned that the Law of Familiarity works best when your business (brand) is seen as the safe choice. "McDonalds versus Bar 145". And it works best when given time to work. Remember the CD you bought for a single song.
The last lesson teaches us that the Law of Familiarity leads to action
In the previous post, we reviewed how The Law of Familiarity means you want to be positioned as the safe choice.
The Law of Familiarity teaches us that the first step in securing a new customer is that your brand must be familiar to them. The more familiar you are, the more likely they will give you a chance to do business with them.
The first step to solving any problem is to assign blame.
Pouring through the Google Analytics to identify website traffic trends from 2015 for the YMCA family...
There are a lot ways to attack the holidays with your marketing message. Here are a three suggestions for our YMCA partners. But anyone can use them...
