How can SEO help you get more out of your website? Simple: landing pages. SEO is search engine optimization - which you can achieve just from including keywords and phrases that people are going to search on a daily basis. This is one great way to use SEO in order to draw in more traffic to your website. By using keywords in your title and the content on the landing page, you can draw more traffic and rank higher on search engines as well.
By creating landing pages that link back to your website, more traffic will be drawn to what you want people to see on your site. For example, if you Google "Wallington Gyms", the landing page we created ranks at number two. This is because there was an opportunity for Wallington Gyms as a keyword and the landing page automatically ranked. The landing page directs viewers to the main YMCA website page - this is exactly what you want: customers going to the website to explore more information that you have provided them.
There are three major search engines, Yahoo!, Google and Bing. When you rank high on a Google search - within the top 5 is best - this is positive news. Try a few searches on your own for keywords and phrases that you want people to be searching for to land on your business' page. If there are words that are opportunities - take them and build a landing page with the same content off your website and draw more traffic to your main site.
Stay tuned for our SEO Tips and Tricks Whitepaper coming soon! You'll learn more about SEO and how it can help with your website success.
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