Poor sales are not always a marketing or advertising problem. Sometimes the secret to increasing sales is to use a secret shopper to see if your operation is running as smoothly as you really think it is..

Earlier we learned that The Law of Familiarity means that people have to be familiar with your business (brand) before they are inclined to do business with you.

We also learned that the Law of Familiarity works best when your business (brand) is seen as the safe choice. "McDonalds versus Bar 145". And it works best when given time to work. Remember the CD you bought for a single song.

The last lesson teaches us that the Law of Familiarity leads to action

In the previous post, we reviewed how The Law of Familiarity means you want to be positioned as the safe choice.

The Law of Familiarity teaches us that the first step in securing a new customer is that your brand must be familiar to them. The  more familiar you are, the more likely they will give you a chance to do business with them.

The first step to solving any problem is to assign blame.

Do what I have always tried to do...  

Pouring through the Google Analytics to identify website traffic trends from 2015 for the YMCA family...

There are a lot ways to attack the holidays with your marketing message. Here are a three suggestions for our YMCA partners. But anyone can use them...

SEM - Search Engine Marketing, also known as Pay Per Click (PPC) is a great way to reach new customers. And while we run a lot of PPC campaigns for our clients, we rarely run Search Campaigns with Remarketing Lists for Search Ads (known as RLSA). 

Like many companies, Thrive writes a blog.  We work with a number of YMCAs around the country, building ySites and providing digital marketing services. Our blog contains articles on how YMCAs (actually anyone) can operate in the digital universe and increase revenue by targeting the right consumers.