---
title: To App or Not To App?
description: Debating on whether to get an app or a responsive site for your website? We have all the details here - we can help you decide!
image: https://connect.accrisoft.com/hs-fs/file-17184092-jpg/images/responsivedesign.jpg
---

[![Thriveim](https://connect.accrisoft.com/hs-fs/file-3355966330-png/images/thriveim-logo.png?width=250&height=39&name=thriveim-logo.png)](http://www.thriveim.com/)

## Blog Email Sign Up

# To App or Not To App?

Posted by [Ian Hartten](https://connect.accrisoft.com/blog/author/ian-hartten) on Wed, Dec 05, 2012 @ 03:35 PM

- [Tweet](https://twitter.com/share)

**![Responsivedesign](https://connect.accrisoft.com/hs-fs/file-17184092-jpg/images/responsivedesign.jpg?width=249&height=186&name=responsivedesign.jpg)NO**...not right now. Apps are expensive. On average, apps typically cost around $10,000 plus the manpower time to enter data. This means that apps are on the upside of $10,000 - so far. The costs are only beginning to build up. 

Not to mention apps have more than one point of entry. One entry for visitors to see and another to enter all the data and information. Having a responsive site is more beneficial than an app because all the information can be entered at one place, requires less manpower time and can be created when the website is created. 

The marketing process to promote the app would also push your cost higher. Marketing is a lengthy process and can cost close to $10,000 for digital and traditional media. If you do the math, it comes out to about $40 a user. Why pay that much money when you can get a responsive site for much less? 

Apps are a tricky breed. To have an app in the Apple Store, it needs to approved which can tack on some time to production. You cannot use the same app for the iPhone as you would for an Android phone. They have different formats, therefore an app needs to be created for both platforms. 

For small marketing budgeted YMCAs, an app would eat up a huge chunk of the budget. Consider making your website responsive to avoid all the extra costs of creating an app and promoting to your members. You will have less to worry about and more happy members who can easily access your site. 

Pull up [Lake County YMCA](https://connect.accrisoft.com/blog/bid/166449/www.lakecountyymca.org) on your laptop, then your tablet and finally your phone. Notice how compatible the site is to each device you use? You are still able to easily find each piece of information you may be looking for on a site. 

To learn more about ySite options, visit [Thrive ySite](http://www.thriveim.com/ysites/the-ysite/) 

 Topics: [Thrive Internet Marketing](https://connect.accrisoft.com/blog/topic/thrive-internet-marketing), [YMCAs](https://connect.accrisoft.com/blog/topic/ymcas), [YMCA website](https://connect.accrisoft.com/blog/topic/ymca-website), [responsive sites](https://connect.accrisoft.com/blog/topic/responsive-sites), [Apps](https://connect.accrisoft.com/blog/topic/apps)

#### Comments

### Search Blog

Search

### Follow Thrive

<https://connect.thriveim.com/blog/rss.xml><https://twitter.com/thriveim><http://www.linkedin.com/company/thrive-internet-marketing><https://plus.google.com/+ThriveimToledo>

### Posts by Topic

- [Thrive Internet Marketing (113)](https://connect.accrisoft.com/blog/topic/thrive-internet-marketing)
- [Social Media (73)](https://connect.accrisoft.com/blog/topic/social-media)
- [Facebook (72)](https://connect.accrisoft.com/blog/topic/facebook)
- [content (39)](https://connect.accrisoft.com/blog/topic/content)
- [YMCA website (35)](https://connect.accrisoft.com/blog/topic/ymca-website)
- [YMCA (32)](https://connect.accrisoft.com/blog/topic/ymca)
- [Facebook posts (31)](https://connect.accrisoft.com/blog/topic/facebook-posts)
- [SEO (30)](https://connect.accrisoft.com/blog/topic/seo)
- [Twitter (30)](https://connect.accrisoft.com/blog/topic/twitter)
- [digital marketing (30)](https://connect.accrisoft.com/blog/topic/digital-marketing)
- [YMCAs (29)](https://connect.accrisoft.com/blog/topic/ymcas)
- [digital advertising (21)](https://connect.accrisoft.com/blog/topic/digital-advertising)
- [Mobile Marketing (20)](https://connect.accrisoft.com/blog/topic/mobile-marketing)
- [advertising (20)](https://connect.accrisoft.com/blog/topic/advertising)
- [Online community (18)](https://connect.accrisoft.com/blog/topic/online-community)
- [Google (15)](https://connect.accrisoft.com/blog/topic/google)
- [Email Marketing (12)](https://connect.accrisoft.com/blog/topic/email-marketing)
- [Facebook pages (12)](https://connect.accrisoft.com/blog/topic/facebook-pages)
- [marketing (12)](https://connect.accrisoft.com/blog/topic/marketing)
- [Instagram (10)](https://connect.accrisoft.com/blog/topic/instagram)
- [mobile (10)](https://connect.accrisoft.com/blog/topic/mobile)
- [Team Thrive (9)](https://connect.accrisoft.com/blog/topic/team-thrive)
- [membership (9)](https://connect.accrisoft.com/blog/topic/membership)
- [Pinterest (8)](https://connect.accrisoft.com/blog/topic/pinterest)
- [reviews (8)](https://connect.accrisoft.com/blog/topic/reviews)
- [Calls-To-Action (7)](https://connect.accrisoft.com/blog/topic/calls-to-action)
- [Ragan.com (7)](https://connect.accrisoft.com/blog/topic/ragan-com)
- [Customer Service (6)](https://connect.accrisoft.com/blog/topic/customer-service)
- [Google campaigns (6)](https://connect.accrisoft.com/blog/topic/google-campaigns)
- [Vine (6)](https://connect.accrisoft.com/blog/topic/vine)
- [inbound marketing (6)](https://connect.accrisoft.com/blog/topic/inbound-marketing)
- [Reputation management (5)](https://connect.accrisoft.com/blog/topic/reputation-management)
- [crisis management (5)](https://connect.accrisoft.com/blog/topic/crisis-management)
- [mobile traffic (5)](https://connect.accrisoft.com/blog/topic/mobile-traffic)
- [photos (5)](https://connect.accrisoft.com/blog/topic/photos)
- [Apps (4)](https://connect.accrisoft.com/blog/topic/apps)
- [Building Social Media Communities (4)](https://connect.accrisoft.com/blog/topic/building-social-media-communities)
- [Remarketing (4)](https://connect.accrisoft.com/blog/topic/remarketing)
- [Timeline features (4)](https://connect.accrisoft.com/blog/topic/timeline-features)
- [contests (4)](https://connect.accrisoft.com/blog/topic/contests)
- [digital advetising (4)](https://connect.accrisoft.com/blog/topic/digital-advetising)
- [email (4)](https://connect.accrisoft.com/blog/topic/email)
- [landing pages (4)](https://connect.accrisoft.com/blog/topic/landing-pages)
- [videos (4)](https://connect.accrisoft.com/blog/topic/videos)
- [website (4)](https://connect.accrisoft.com/blog/topic/website)
- [websites (4)](https://connect.accrisoft.com/blog/topic/websites)
- [Inbound 2012 (3)](https://connect.accrisoft.com/blog/topic/inbound-2012)
- [Lake County YMCA (3)](https://connect.accrisoft.com/blog/topic/lake-county-ymca)
- [Marketing Automation (3)](https://connect.accrisoft.com/blog/topic/marketing-automation)
- [SEM (3)](https://connect.accrisoft.com/blog/topic/sem)
- [YMCA Membership (3)](https://connect.accrisoft.com/blog/topic/ymca-membership)
- [blogs (3)](https://connect.accrisoft.com/blog/topic/blogs)
- [display ads (3)](https://connect.accrisoft.com/blog/topic/display-ads)
- [online searches (3)](https://connect.accrisoft.com/blog/topic/online-searches)
- [whitepapers (3)](https://connect.accrisoft.com/blog/topic/whitepapers)
- [ysites (3)](https://connect.accrisoft.com/blog/topic/ysites)
- [ysocial (3)](https://connect.accrisoft.com/blog/topic/ysocial)
- [Blacklisting (2)](https://connect.accrisoft.com/blog/topic/blacklisting)
- [Can I combine two Facebook pages? (2)](https://connect.accrisoft.com/blog/topic/can-i-combine-two-facebook-pages)
- [Client Value (2)](https://connect.accrisoft.com/blog/topic/client-value)
- [Dan Mattina (2)](https://connect.accrisoft.com/blog/topic/dan-mattina)
- [Emily Rippe (2)](https://connect.accrisoft.com/blog/topic/emily-rippe)
- [Gary Vaynerchuk (2)](https://connect.accrisoft.com/blog/topic/gary-vaynerchuk)
- [Jordan Barhorst (2)](https://connect.accrisoft.com/blog/topic/jordan-barhorst)
- [Law of Familiarity (2)](https://connect.accrisoft.com/blog/topic/law-of-familiarity)
- [New Members (2)](https://connect.accrisoft.com/blog/topic/new-members)
- [New Website Launch (2)](https://connect.accrisoft.com/blog/topic/new-website-launch)
- [Sales Leads (2)](https://connect.accrisoft.com/blog/topic/sales-leads)
- [Twitter backgrounds (2)](https://connect.accrisoft.com/blog/topic/twitter-backgrounds)
- [YMCA branded colors (2)](https://connect.accrisoft.com/blog/topic/ymca-branded-colors)
- [audience focus (2)](https://connect.accrisoft.com/blog/topic/audience-focus)
- [bounce rate (2)](https://connect.accrisoft.com/blog/topic/bounce-rate)
- [header photos (2)](https://connect.accrisoft.com/blog/topic/header-photos)
- [how to claim a Google+ page (2)](https://connect.accrisoft.com/blog/topic/how-to-claim-a-google-page)
- [how to merge Facebook pages (2)](https://connect.accrisoft.com/blog/topic/how-to-merge-facebook-pages)
- [innovation (2)](https://connect.accrisoft.com/blog/topic/innovation)
- [lifetime value (2)](https://connect.accrisoft.com/blog/topic/lifetime-value)
- [new Facebook features (2)](https://connect.accrisoft.com/blog/topic/new-facebook-features)
- [open rates (2)](https://connect.accrisoft.com/blog/topic/open-rates)
- [problem solving (2)](https://connect.accrisoft.com/blog/topic/problem-solving)
- [promoted posts (2)](https://connect.accrisoft.com/blog/topic/promoted-posts)
- [responsive design (2)](https://connect.accrisoft.com/blog/topic/responsive-design)
- [responsive sites (2)](https://connect.accrisoft.com/blog/topic/responsive-sites)
- [scams (2)](https://connect.accrisoft.com/blog/topic/scams)
- [security (2)](https://connect.accrisoft.com/blog/topic/security)
- ['want' button (1)](https://connect.accrisoft.com/blog/topic/want-button)
- [8 Must-Have features (1)](https://connect.accrisoft.com/blog/topic/8-must-have-features)
- [Andy Baltes (1)](https://connect.accrisoft.com/blog/topic/andy-baltes)
- [Bounce Management (1)](https://connect.accrisoft.com/blog/topic/bounce-management)
- [Brittany Norton (1)](https://connect.accrisoft.com/blog/topic/brittany-norton)
- [CitySearch (1)](https://connect.accrisoft.com/blog/topic/citysearch)
- [Competition (1)](https://connect.accrisoft.com/blog/topic/competition)
- [Cover images (1)](https://connect.accrisoft.com/blog/topic/cover-images)
- [Donations (1)](https://connect.accrisoft.com/blog/topic/donations)
- [Facebook Paper (1)](https://connect.accrisoft.com/blog/topic/facebook-paper)
- [Fund Raising (1)](https://connect.accrisoft.com/blog/topic/fund-raising)
- [Fusework Studios (1)](https://connect.accrisoft.com/blog/topic/fusework-studios)
- [GDPR (1)](https://connect.accrisoft.com/blog/topic/gdpr)
- [Garfield YMCA (1)](https://connect.accrisoft.com/blog/topic/garfield-ymca)
- [Goodwill Industries (1)](https://connect.accrisoft.com/blog/topic/goodwill-industries)
- [Google Analytics (1)](https://connect.accrisoft.com/blog/topic/google-analytics)
- [Google Grants (1)](https://connect.accrisoft.com/blog/topic/google-grants)
- [Google SERP (1)](https://connect.accrisoft.com/blog/topic/google-serp)
- [Gwen Betts (1)](https://connect.accrisoft.com/blog/topic/gwen-betts)
- [Gwen Betts Mitchell (1)](https://connect.accrisoft.com/blog/topic/gwen-betts-mitchell)
- [Habitat For Humanity (1)](https://connect.accrisoft.com/blog/topic/habitat-for-humanity)
- [Hootlet (1)](https://connect.accrisoft.com/blog/topic/hootlet)
- [Hootsuite (1)](https://connect.accrisoft.com/blog/topic/hootsuite)
- [Ian Hartten (1)](https://connect.accrisoft.com/blog/topic/ian-hartten)
- [Inbound 13 (1)](https://connect.accrisoft.com/blog/topic/inbound-13)
- [Income Based Membership Rates (1)](https://connect.accrisoft.com/blog/topic/income-based-membership-rates)
- [John Eikost (1)](https://connect.accrisoft.com/blog/topic/john-eikost)
- [LinkedIn (1)](https://connect.accrisoft.com/blog/topic/linkedin)
- [Management (1)](https://connect.accrisoft.com/blog/topic/management)
- [Mandrill (1)](https://connect.accrisoft.com/blog/topic/mandrill)
- [Matt Taylor (1)](https://connect.accrisoft.com/blog/topic/matt-taylor)
- [Michael Sebastian (1)](https://connect.accrisoft.com/blog/topic/michael-sebastian)
- [ONline Reputation (1)](https://connect.accrisoft.com/blog/topic/online-reputation)
- [Online Menu (1)](https://connect.accrisoft.com/blog/topic/online-menu)
- [PPC (1)](https://connect.accrisoft.com/blog/topic/ppc)
- [Paper App (1)](https://connect.accrisoft.com/blog/topic/paper-app)
- [Progressive Insurance (1)](https://connect.accrisoft.com/blog/topic/progressive-insurance)
- [Q&A (1)](https://connect.accrisoft.com/blog/topic/qa)
- [QR codes (1)](https://connect.accrisoft.com/blog/topic/qr-codes)
- [RFP (1)](https://connect.accrisoft.com/blog/topic/rfp)
- [Retargeting (1)](https://connect.accrisoft.com/blog/topic/retargeting)
- [Revenue (1)](https://connect.accrisoft.com/blog/topic/revenue)
- [Snapchat (1)](https://connect.accrisoft.com/blog/topic/snapchat)
- [Spam (1)](https://connect.accrisoft.com/blog/topic/spam)
- [Spam Trap (1)](https://connect.accrisoft.com/blog/topic/spam-trap)
- [Staff (1)](https://connect.accrisoft.com/blog/topic/staff)
- [Statigram (1)](https://connect.accrisoft.com/blog/topic/statigram)
- [Thank you (1)](https://connect.accrisoft.com/blog/topic/thank-you)
- [The YMCA and JCC of Greater Toledo (1)](https://connect.accrisoft.com/blog/topic/the-ymca-and-jcc-of-greater-toledo)
- [Thrive (1)](https://connect.accrisoft.com/blog/topic/thrive)
- [Toledo.com (1)](https://connect.accrisoft.com/blog/topic/toledo-com)
- [Trip Advisor (1)](https://connect.accrisoft.com/blog/topic/trip-advisor)
- [Twitter ads (1)](https://connect.accrisoft.com/blog/topic/twitter-ads)
- [UrbanSpoon (1)](https://connect.accrisoft.com/blog/topic/urbanspoon)
- [WebSite proposal (1)](https://connect.accrisoft.com/blog/topic/website-proposal)
- [Yahoo! Local (1)](https://connect.accrisoft.com/blog/topic/yahoo-local)
- [Yelp (1)](https://connect.accrisoft.com/blog/topic/yelp)
- [big brands (1)](https://connect.accrisoft.com/blog/topic/big-brands)
- [consumer behavior (1)](https://connect.accrisoft.com/blog/topic/consumer-behavior)
- [critical thinking (1)](https://connect.accrisoft.com/blog/topic/critical-thinking)
- [frequency (1)](https://connect.accrisoft.com/blog/topic/frequency)
- [hashtags (1)](https://connect.accrisoft.com/blog/topic/hashtags)
- [how can social media help my YMCA (1)](https://connect.accrisoft.com/blog/topic/how-can-social-media-help-my-ymca)
- [keyword search (1)](https://connect.accrisoft.com/blog/topic/keyword-search)
- [membership campaigns (1)](https://connect.accrisoft.com/blog/topic/membership-campaigns)
- [negative comments (1)](https://connect.accrisoft.com/blog/topic/negative-comments)
- [newsfeeds (1)](https://connect.accrisoft.com/blog/topic/newsfeeds)
- [pins (1)](https://connect.accrisoft.com/blog/topic/pins)
- [pizza rolls (1)](https://connect.accrisoft.com/blog/topic/pizza-rolls)
- [promoted pins (1)](https://connect.accrisoft.com/blog/topic/promoted-pins)
- [remarkable speakers (1)](https://connect.accrisoft.com/blog/topic/remarkable-speakers)
- [summer (1)](https://connect.accrisoft.com/blog/topic/summer)
- [tab app (1)](https://connect.accrisoft.com/blog/topic/tab-app)
- [technology (1)](https://connect.accrisoft.com/blog/topic/technology)
- [trending (1)](https://connect.accrisoft.com/blog/topic/trending)
- [tv advertising (1)](https://connect.accrisoft.com/blog/topic/tv-advertising)
- [unconventional thinking (1)](https://connect.accrisoft.com/blog/topic/unconventional-thinking)

[See All](https://connect.accrisoft.com/blog/bid/166449/To-App-or-Not-To-App#)

#### Web Services

[Web Design & Development](http://www.thriveim.com/services/web-design-development/)

[Digital Marketing](http://www.thriveim.com/services/digital-marketing/)

[eCommerce Software](http://www.thriveim.com/services/e-commerce-websites-via-shopsite/)

[YMCA ySites](http://www.thriveim.com/ysites/ythrive/)

#### ySites

[Email Marketing](http://www.thriveim.com/services/email-marketing/)

[Social Media Management](http://www.thriveim.com/services/facebook-advertising-packages/)

[Google Marketing](http://www.thriveim.com/services/google-marketing-packages/)

[Mobile Texting](http://www.thriveim.com/services/text-message-marketing/)

#### Quick Links

[Portfolio](http://www.thriveim.com/index.php?src=directory&view=Portfolio_Flourish)

[Our Services](http://www.thriveim.com/services-landing/our-services/)

[Blog](https://connect.thriveim.com/blog)

[Our Team](http://www.thriveim.com/index.php?src=directory&view=Staff)

#### Get In Touch

[Contact Us](http://www.thriveim.com/forms/contact-us-general-contact/)

[Request A Quote](http://www.thriveim.com/contact-us/request-a-quote/)

[Customer Support](http://www.thriveim.com/forms/contact-us-support/)

[Careers](http://www.thriveim.com/forms/contact-us-employment/)

---

#### Thrive Internet Marketing

3250 Levis Commons Blvd.  
 Perrysburg, OH 43551

#### Phone

(419) 776-7000

#### Contact

[Contact Us](http://www.thriveim.com/forms/contact-us-general-contact/)

---

© 2015 Thrive Internet Marketing, All Rights Reserved.